My Skills:

  • Licensed Consumer Products (Softlines and Hardlines)
  • Creative Direction and Brand Strategy
  • Global Style Guide Adaptation and Execution
  • Trend Research and Market Insights
  • Licensing and Partner Management
  • Cross-functional Collaboration and Approvals
  • Product Development and Sample Management
  • Experiential Brand Activation
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Project Management Platforms: Asana, Airtable, Smartsheet
  • Review and proof tools: Workfront / ProofHQ
  • Microsoft Office and Google Workspace
  • Contract and asset routing
  • Retail and DTC launch coordination
  • Brand compliance and QC review

JULY 2023- SEP 2025

BRAND MANAGER, KIDROBOT

Directed brand strategy, positioning, and creative development for Kidrobot’s lifestyle and collectibles portfolio.

  • Partnered with licensing, product development, and retail teams to launch multi-category collaborations spanning toys, apparel, and home.

  • Pitched and presented new collections to retailers and external partners, ensuring brand-right creative alignment.

  • Managed marketing campaigns and partner presentations, translating creative strategy into consumer-facing storytelling.

MAR. 2022- JULY2023

SENIOR DESIGNER MANAGER, GOLDBUG INC.

Led creative design for lifestyle and baby accessories across national retailers.

  • Directed design team in developing trend-right collections aligned with partner requirements and consumer insights.

  • Researched and applied fashion and consumer trends into seasonal assortments across soft goods categories.

  • Collaborated with internal and external stakeholders to ensure on-time approvals and successful product launches.

MAY 2019-MAR. 2022

CREATIVE DIRECTOR, KIDROBOT

Oversaw global creative direction for Kidrobot across product, packaging, licensing, and brand campaigns.

  • Partnered with global licensors and collaborators including the Warhol Foundation, Sanrio, and Disney to bring cross-category collections to life.

  • Directed concept-to-market development for apparel, toys, collectibles, and lifestyle goods.

  • Built pitch decks, product mockups, and creative assets for licensing and retail presentations.

AUG. 2018-MAY 2019

ART DIRECTOR, KIDROBOT

Managed design team producing creative assets for product development, marketing, and licensing.

  • Translated brand style guides into seasonal collections across toys, apparel, and lifestyle.

  • Designed collectibles, apparel, and packaging across the Kidrobot portfolio.

  • Researched fashion, art, and pop culture trends to influence creative direction.

Conceptualized and designed brand collateral including packaging, illustrations, and campaign materials.

  • Collaborated closely with marketing and product teams to execute unified creative direction.

  • Developed design layouts, illustrations, and promotional content that elevated the brand’s visual identity.

JULY 2015- AUG. 2018

SENIOR DESIGNER, KIDROBOT

Provided creative design services for clients across branding, packaging, and marketing communications.

  • Specialized in visual storytelling and brand identity.

  • Delivered concept-to-completion design solutions for a range of industries.

JAN. 2014-Present

FREELANCE DESIGN, SPARK LLC.