Gear for parents and babies
Goldbug x Allyson Felix
Concept development for Goldbug’s Travelbug line for Amazon, designing travel friendly toy and bag products with strong digital shelf presence.
Worked across toys and travel accessories, focusing on playful design, functionality, and accessibility for a mass retail audience. Collaborated with cross functional teams to ensure concepts translated effectively from early design through retail ready products, balancing creativity, usability, and Target specific merchandising needs.
